Perfumes Los Angeles had built a loyal reseller base over 25 years. But they lacked a system for reaching them at the exact moments that drove revenue.

I architected nine email/SMS automations to meet customers at the right time: Cart Abandon, Checkout Abandon, Site Abandon, Browse Abandon, Post-Purchase, Review Request, Replenishment Reminder, Winback, and Sunset.

In 4 months, the flows drove $33,558 in new revenue—a line item that didn’t exist before.

After some Phase 2 improvements, the Checkout flow alone generated $12k in just 11 days.

The system now compounds every week.

We test new offers, subject lines, and creative, take the winning variants (Cart Abandon emails seen here—built inside Claude Design), and apply them across the entire architecture.